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Innovative roll forming managed complex profile design

Framery Oy of Finland is a world-leading pioneer in the production of phone booths, pods and quiet spaces for solving noise and privacy issues in open-plan offices.The company’s successful products are used around the world, and customers include Microsoft, Puma, Forbes and Tesla.
When the company began work on a new product concept called Framery One, they contacted Bendiro – a contact that led to an exciting and mutually rewarding partnership.

Antti Pulkki, Supplier Quality Engineer, Framery Oy, Tampere Finland

“The first time we heard of Bendiro was via a colleague, who used to work with Bendiro in another sector. We came into contact with Bendiro at the end of 2019, and they began drawing the profiles for our new product, Framery One. We visited Bendiro in Falkenberg in early 2020, but then Covid-19 happened and the whole collaboration had to go digital, right up to the finished product stage.”

Roll forming a new technique for Framery
“We had never used roll forming to make our products before, but the more we found out, the more we realised how versatile the process is and what kind of benefits the production method would mean for us.”

Advanced model image
“We have extremely high demands on every detail in our products being carefully thought out and perfect, to assure everything from usability and acoustics to aesthetics and sustainability. After seeing what Bendiro had to offer in terms of know-how and technology, it was clear that they should be able to meet our demands, which included the advanced model image that our profiles needed”.

“Other factors that led us to choose roll forming and Bendiro were the high-capacity potential and the low relative price of roll forming compared to other production methods.”

Profiles in the pod
Bendiro produces two different profiles to Framery One. The profiles have a sophisticated hole pattern, and at the suggestion of Bendiro, Framery could reduce the material thickness by using a high-strength steel. These high-strength frames are used in assemblies that provide structural integrity for the pod and are also a prominent aesthetical element in the end product.”

Valuable input
“The roll-formed profile was designed simultaneously with a cast aluminium detail. This was to ensure that the design of both components worked well together, and that the finished construction would work as intended. The design work was done in close collaboration with Bendiro, from idea to finished design down to the detail level. Bendiro were also able to help us with the casting of the aluminium detail, which was of huge value to the overall process.”

Bendiro – receptive and highly responsive
“Framery work in a very fast-moving environment, with tough time frames as regards projects and new product development. Bendiro has worked responsively throughout the process.
Clear, efficient communication has been a key element of our collaboration from first sketch to finished product. Despite the extra obstacles brought about by the pandemic, we were able to successfully develop the product and launch it as planned. The public reception to our Framery One product has been outstanding, and we now continue working with Bendiro to meet growing demand from the market.”

Our collaboration team from Framery. From left to right: Antti Pulkki (Supplier Quality Engineer), Jaakko Sairanen (Project Manager), Miia Sepponen (Sourcing Manager).

Framery One is not only stylish and super smart, it incorporates the latest technology, leading sound insulation standards and echo-free acoustics. You can look forward to a highly adaptable workspace where you won’t be disturbed by outside noise or distractions and can enjoy best-in-class design while you focus on your next project.


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