One year with Bendiro Profile Tech GmbH

A local presence opens doors
Establishing a new company in a market where Bendiro is not yet a well-known name takes time. But Thomas Wagner, Technical Sales Manager at Bendiro Profile Tech GmbH, looks back positively on the first year.

“It has been a challenging year with many new experiences, but above all, a very enjoyable one. The response has been positive, and we have had the opportunity to quote on a wide range of projects. Of course, seeing our first new customers place orders is an important milestone.”

Several important pieces have fallen into place during the year. The German company has been established, Bendiro’s website is now available in German, and trade fairs and other meeting places have played an important role in building relationships and increasing awareness of Bendiro.

One of the major advantages is the ability to meet customers in their own market and communicate in their own language.

“It makes a big difference. Being able to present Bendiro and communicate in German creates a closer connection and makes it easier to start a relationship. Customers can communicate with me in German while still having access to all the technical expertise and manufacturing capabilities of Bendiro in Sweden,” says Thomas.

The close cooperation with the team in Sweden has also been an important part of the first year. Customer enquiries, drawings and other documentation are first handled by Thomas and then brought into the organisation in Sweden. This creates a direct link between the German customer and Bendiro’s technical and manufacturing expertise.

“I have a very strong team in Sweden supporting me. Everyone is helpful, and there is a genuine openness to my ideas and suggestions. That has been very important as we establish Bendiro in a new market,” says Thomas.

Potential for complex profiles
The first year has also provided a clearer picture of where Bendiro’s offering has particularly strong potential. Thomas sees opportunities in areas such as construction, solar energy and data centres, as well as in other industries where customers require more complex profiles and solutions.

This is where the Bendiro Profile Center and the company’s broad manufacturing capabilities are important strengths. The combination of advanced roll forming, complementary manufacturing processes and the ability to adapt technology and processes to specific customer requirements provides flexibility even for technically demanding products.

For Rasmus, however, the first year is about more than new business.

“We have learned a great deal about the German market and established relationships with several new customers. Having a local presence gives us insights and expertise that are extremely valuable in the phase Bendiro is currently in, with a strong focus on growth and on broadening our customer base, application areas and geographical markets.”

The next step – more long-term customer relationships
Looking ahead, the ambition is for more German companies to know Bendiro and understand what the company can offer. For Thomas, the goal is clear: more long-term customers with the potential to develop together with Bendiro and, over time, the opportunity to further strengthen the local organisation.

Rasmus sees Bendiro Profile Tech GmbH as an important link between the German market and the operations in Sweden.

“In the long term, Bendiro GmbH should play an important local role in establishing and developing our customer relationships and efficiently communicating our customers’ requirements and expectations for the products and services we deliver to Germany.”

After the first year, the foundation is in place. With a local presence in Germany and Bendiro’s combined expertise and manufacturing capabilities in Sweden, the focus is now on continuing to build relationships and creating long-term growth in the German market.